International Journal of Advertising, Volume 9, Issue 2 (1990)

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International Journal of Advertising, Volume 9, Issue 2 (1990)

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Brands and Valuations

Editorials

Editorial
Editorial
Karin Newman
Page: ii
Published online: 02 Mar 2015
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Original Articles

Article
Brands and Valuations
John Saunders
Pages: 95-110
Published online: 02 Mar 2015
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Article
Appreciating Brands as Assets Through Using a Two-Dimensional Model
Leslie de Chernatony & Gil McWilliam
Pages: 111-119
Published online: 02 Mar 2015
AbstractforAppreciating Brands as Assets Through Using a Two-Dimensional Model | References | PDF (557.4 KB)
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Article
A Review and Critique of the Hierarchy of Effects in Advertising
Thomas E. Barry & Daniel J. Howard
Pages: 121-135
Published online: 02 Mar 2015
AbstractforA Review and Critique of the Hierarchy of Effects in Advertising | References | PDF (972.5 KB)
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Article
Children's General, Product and Brand-Specific Attitudes Towards Television Commercials
Implications for Public Policy and Advertising Strategy
Glen Riecken & Ugur Yavas
Pages: 136-148
Published online: 02 Mar 2015
AbstractforChildren's General, Product and Brand-Specific Attitudes Towards Television Commercials | References | PDF (745.9 KB)
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Article
Awareness Advertising—Japanese and US Agency Perspectives
Pradeep A. Rau & Michael A. Mayo
Pages: 149-158
Published online: 02 Mar 2015
AbstractforAwareness Advertising—Japanese and US Agency Perspectives | References | PDF (529.4 KB)
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Article
European Corporate Communications: Preparing to Cope with EC–1992?
Therese Maskulka & John K. Ryans Jr
Pages: 159-165
Published online: 02 Mar 2015
AbstractforEuropean Corporate Communications: Preparing to Cope with EC–1992? | References | PDF (420.5 KB)
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Article
Research into Industry and Advertising—A UK Hotels Example
David Gilbert
Pages: 167-180
Published online: 02 Mar 2015
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Article
International Advertising Expenditure Trends
Andrew Green (Editor)
Pages: 181-185
Published online: 02 Mar 2015
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Article
About the Authors
Pages: 186-188
Published online: 02 Mar 2015
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Article
Notes for Contributors
Page: 188
Published online: 02 Mar 2015
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