Journal of Global Marketing, Volume 37, Issue 1 (2024)

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Journal of Global Marketing, Volume 37, Issue 1 (2024)

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Research Articles

Article
Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities
Aijaz Ahmad Khaki & Tawseeq Ali Khan
Pages: 1-23
Published online: 30 Aug 2023
AbstractforSocial Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity
Tamgid Ahmed Chowdhury, Shahneela Naheed & Sherina Idrish
Pages: 24-41
Published online: 04 Sep 2023
AbstractforExploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Impact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances
Mark Somers, Rajiv Mehta, Yuchao Ma, Rolph Anderson, Takao Ito, Tsutomu Ito, Jolanta Mazur, Bill Rapp & Jose Casal
Pages: 42-61
Published online: 13 Sep 2023
AbstractforImpact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development
Jase R. Ramsey, Melanie P. Lorenz, Douglas Roy & Plinio Monteiro
Pages: 62-77
Published online: 22 Jan 2024
AbstractforToward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development | Full Text | References | PDF (1.1 MB) | EPUB
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