Journal of International Consumer Marketing, Volume 23, Issue 3-4 (2011)

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Journal of International Consumer Marketing, Volume 23, Issue 3-4 (2011)

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International/Global Perspectives in Cross-Cultural and Cross-National Consumer Research in the Twenty-First Century

Original Articles

Article
Cross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century
Lalita A. Manrai & Ajay K. Manrai
Pages: 167-180
Published online: 24 Jun 2011
AbstractforCross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century | Full Text | References | PDF (278.2 KB)
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Article
Cross-Cultural Consumer Behavior: A Review of Research Findings
Marieke de Mooij & Geert Hofstede
Pages: 181-192
Published online: 24 Jun 2011
AbstractforCross-Cultural Consumer Behavior: A Review of Research Findings | Full Text | References | PDF (172.5 KB)
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Article
Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
Boonghee Yoo, Naveen Donthu & Tomasz Lenartowicz
Pages: 193-210
Published online: 24 Jun 2011
AbstractforMeasuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE | Full Text | References | PDF (149.8 KB)
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Article
A Cross-Cultural Investigation of Customer Reactions to Service Failure and Recovery
Celso Augusto de Matos, Daniel Von der Heyde Fernandes, Rodrigo Pinto Leis & Guilherme Trez
Pages: 211-228
Published online: 24 Jun 2011
AbstractforA Cross-Cultural Investigation of Customer Reactions to Service Failure and Recovery | Full Text | References | PDF (196.5 KB)
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Article
Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
Piyush Sharma, Bharadhwaj Sivakumaran & Roger Marshall
Pages: 229-245
Published online: 24 Jun 2011
AbstractforDeliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale | Full Text | References | PDF (138 KB)
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Article
New Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying
Kendall Goodrich & Marieke de Mooij
Pages: 246-259
Published online: 24 Jun 2011
AbstractforNew Technology Mirrors Old Habits: Online Buying Mirrors Cross-National Variance of Conventional Buying | Full Text | References | PDF (115.1 KB)
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Article
Income, Culture, and Household Consumption Expenditure Patterns in the European Union: Convergence or Divergence?
Jan Nowak & Olena Kochkova
Pages: 260-275
Published online: 24 Jun 2011
AbstractforIncome, Culture, and Household Consumption Expenditure Patterns in the European Union: Convergence or Divergence? | Full Text | References | PDF (190.3 KB)
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Article
Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands
Tarek T. Mady
Pages: 276-296
Published online: 24 Jun 2011
AbstractforDoes It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands | Full Text | References | PDF (163 KB)
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Article
Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
Sharon Shavitt, Timothy P. Johnson & Jing Zhang
Pages: 297-310
Published online: 24 Jun 2011
AbstractforHorizontal and Vertical Cultural Differences in the Content of Advertising Appeals | Full Text | References | PDF (116.3 KB)
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