Journal of International Consumer Marketing, Volume 24, Issue 1-2 (2012)

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Journal of International Consumer Marketing, Volume 24, Issue 1-2 (2012)

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Cross-Cultural/National Issues in Consumer Behavior

Editorial

Editorial
Editorial
Erdener Kaynak
Pages: 1-6
Published online: 15 Feb 2012
First Page PreviewforEditorial | Full Text | References | PDF (57.8 KB)
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Articles

Article
Linking Perceived Service Quality to Relational Outcomes in a Chinese Context
Jackie L. M. Tam
Pages: 7-23
Published online: 15 Feb 2012
AbstractforLinking Perceived Service Quality to Relational Outcomes in a Chinese Context | Full Text | References | PDF (169.5 KB)
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Article
Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior
Hongwei Yang, Liuning Zhou & Hui Liu
Pages: 24-42
Published online: 15 Feb 2012
AbstractforPredicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior | Full Text | References | PDF (338.2 KB)
  • 616 Views
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Article
Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
Wai Jin Lee, Ian Phau & Rajat Roy
Pages: 43-56
Published online: 15 Feb 2012
AbstractforStatus and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear | Full Text | References | PDF (127.9 KB)
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Article
An Evaluation of the Need for Touch Scale and Its Relationship with Need for Cognition, Need for Input, and Consumer Response
Valter Afonso Vieira
Pages: 57-78
Published online: 15 Feb 2012
AbstractforAn Evaluation of the Need for Touch Scale and Its Relationship with Need for Cognition, Need for Input, and Consumer Response | Full Text | References | PDF (684.3 KB)
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Article
The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective
Camelia C. Micu & Robin Coulter
Pages: 79-99
Published online: 15 Feb 2012
AbstractforThe Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective | Full Text | References | PDF (320.2 KB)
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Article
The Interplay of Culture(s) of Freedom in the Bazaars of Italy and Turkey
Deniz Atik & Handan Vicdan
Pages: 100-118
Published online: 15 Feb 2012
AbstractforThe Interplay of Culture(s) of Freedom in the Bazaars of Italy and Turkey | Full Text | References | PDF (798 KB)
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Article
Starbucks as the Third Place: Glimpses into Taiwan's Consumer Culture and Lifestyles
En-Ying Lin
Pages: 119-128
Published online: 15 Feb 2012
AbstractforStarbucks as the Third Place: Glimpses into Taiwan's Consumer Culture and Lifestyles | Full Text | References | PDF (97.9 KB)
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Article
Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model
Piyush Sharma, Ivy S. N. Chen & Sherriff T. K. Luk
Pages: 129-142
Published online: 15 Feb 2012
AbstractforExploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model | Full Text | References | PDF (147.9 KB)
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