Journal of International Consumer Marketing, Volume 33, Issue 4 (2021)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of International Consumer Marketing, Volume 33, Issue 4 (2021)

See all volumes and issues
Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Volume 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Special Issue on the Use of Foreign Language in Consumer Marketing

Editorial

Editorial
Special Issue on the Use of Foreign Language in Consumer Marketing
Anthony Di Benedetto
Pages: 369-370
Published online: 28 Jul 2021
CitationforSpecial Issue on the Use of Foreign Language in Consumer Marketing | Full Text | PDF (162.3 KB) | EPUB
  • 1462 Views
  • 1 CrossRef citations
  • 0Altmetric
Free Access

Research Article

Article
The Features and Effectiveness of Chinese Language Online Recommendations
Raine Ng, Gerard P. Prendergast & Ludwig M. K. Chang
Pages: 371-385
Published online: 17 Dec 2020
AbstractforThe Features and Effectiveness of Chinese Language Online Recommendations | Full Text | References | PDF (1.2 MB) | EPUB
  • 274 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?
Dursun Yener & Mertcan Taşçıoğlu
Pages: 386-398
Published online: 28 Dec 2020
AbstractforDoes the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception? | Full Text | References | PDF (1.5 MB) | EPUB
  • 913 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success
Ahmad Hijazi & Shameek Sinha
Pages: 399-417
Published online: 29 Jul 2020
AbstractforOn Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success | Full Text | References | PDF (2.1 MB) | EPUB
  • 118 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
Dušan Mladenović, Roberto Bruni & Prateek Kalia
Pages: 418-433
Published online: 30 Jul 2020
AbstractforSocial and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia | Full Text | References | PDF (1.2 MB) | EPUB
  • 423 Views
  • 11 CrossRef citations
  • 0Altmetric
Article
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
Udo Wagner, Isaac Jacob, Monica Khanna & Krupa A Rai
Pages: 434-451
Published online: 15 Sep 2020
AbstractforPossession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls | Full Text | References | PDF (2.3 MB) | EPUB
  • 2082 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Consumer Perceptions of Service Convenience in Hedonic and Utilitarian Retail Settings in China
Amy Wong
Pages: 452-470
Published online: 08 Sep 2020
AbstractforConsumer Perceptions of Service Convenience in Hedonic and Utilitarian Retail Settings in China | Full Text | References | PDF (1.5 MB) | EPUB
  • 1076 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Information Diffusion in Halal Food Social Media: A Social Network Approach
Mohamed M. Mostafa
Pages: 471-491
Published online: 09 Sep 2020
AbstractforInformation Diffusion in Halal Food Social Media: A Social Network Approach | Full Text | References | PDF (2.1 MB) | EPUB
  • 846 Views
  • 9 CrossRef citations
  • 0Altmetric

Explore articles