Journal of International Consumer Marketing, Volume 36, Issue 3 (2024)

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Journal of International Consumer Marketing, Volume 36, Issue 3 (2024)

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Volume 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989
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Research Articles

Article
Does Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation
Sangwon Lee
Pages: 197-207
Published online: 14 Aug 2023
AbstractforDoes Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation | Full Text | References | PDF (877 KB) | EPUB
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Article
Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership
Cátia Fernandes Crespo & Melanie Tille
Pages: 208-223
Published online: 26 Sep 2023
AbstractforExamining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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Article
An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib, Mazni Saad, Rafidah Sahar & Umidjon Matyakubov
Pages: 224-241
Published online: 25 Sep 2023
AbstractforAn Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia | Full Text | References | PDF (1.7 MB) | EPUB
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Article
A Study of Children’s Culture across 35 Societies
Wolfgang Messner
Pages: 242-266
Published online: 16 Oct 2023
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Article
Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance
Russell J. Zwanka & Marcel M. Zondag
Pages: 267-278
Published online: 09 Oct 2023
AbstractforTired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion
Tamar Avnet, Netanel Drori, Ram Herstein & Ron Berger
Pages: 279-296
Published online: 16 Dec 2023
AbstractforFighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion | Full Text | References | PDF (3 MB) | EPUB
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Book Review

Book Review
2030: HOW TODAY’S BIGGEST TRENDS WILL COLLIDE AND RESHAPE THE FUTURE OF EVERYTHING
Mauro F. Guillén. New York: St. Martin’s Press. 2020. 278 pp. ISBN 978-1250-681-74. List price: $28.99. Hardcover.
Abhijit Roy
Pages: 297-299
Published online: 19 Sep 2020
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