Journal of Internet Commerce, Volume 20, Issue 3 (2021)

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Journal of Internet Commerce, Volume 20, Issue 3 (2021)

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Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges, Part 1

Special Issue Articles

Article
Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation
Aaleya Rasool, Farooq Ahmad Shah & Muhammad Tanveer
Pages: 273-292
Published online: 07 Mar 2021
AbstractforRelational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation | Full Text | References | PDF (1.3 MB) | EPUB
  • 2018 Views
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Article
Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework
Preeti Tak & Mansi Gupta
Pages: 293-318
Published online: 10 Mar 2021
AbstractforExamining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework | Full Text | References | PDF (1.8 MB) | EPUB
  • 2426 Views
  • 19 CrossRef citations
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Article
Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective
Kashif Farhat, Wajeeha Aslam & Sany Sanuri Mohd Mokhtar
Pages: 319-354
Published online: 09 Apr 2021
AbstractforBeyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective | Full Text | References | PDF (2.6 MB) | EPUB
  • 1842 Views
  • 7 CrossRef citations
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General Articles

Article
Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy
Lingshu Hu
Pages: 355-370
Published online: 07 Apr 2021
AbstractforSelf as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy | Full Text | References | PDF (1.4 MB) | EPUB
  • 1511 Views
  • 3 CrossRef citations
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Article
Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic
Ezgi Akar
Pages: 371-401
Published online: 26 May 2021
AbstractforCustomers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic | Full Text | References | PDF (2.3 MB) | EPUB
  • 2293 Views
  • 13 CrossRef citations
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