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Volume 20, Issue 4

Journal of Internet Commerce

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Journal of Internet Commerce, Volume 20, Issue 4 (2021)

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Journal of Internet Commerce, Volume 20, Issue 4 (2021)

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Vol 23, 2024 Vol 22, 2023 Vol 21, 2022 Volume 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007 Vol 5, 2006 Vol 4, 2005 Vol 3, 2004 Vol 2, 2003-2004 Vol 1, 2002

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Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges, Part 2

Special Issue Articles

Article Commentary

Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges

Jamid Ul Islam, Zillur Rahman & Regina Connolly

Pages: 403-408

Published online: 27 Oct 2021

AbstractforCommentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges | Full Text | References | PDF (590.1 KB) | EPUB

592 Views
6 CrossRef citations
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Article

Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis

Anubha & Samik Shome

Pages: 409-449

Published online: 09 Aug 2021

AbstractforCustomer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis | Full Text | References | PDF (2.9 MB) | EPUB

1900 Views
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Article

Demystifying User’s Attachment of Smartphone Apps: A Value Orientation Perspective

Souvik Roy, Ankit Kesharwani & Ashish Gupta

Pages: 450-478

Published online: 07 Oct 2021

AbstractforDemystifying User’s Attachment of Smartphone Apps: A Value Orientation Perspective | Full Text | References | PDF (2.2 MB) | EPUB

310 Views
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Article

Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites

Maria Martins Rebouças Nery, Larissa Alves Sincorá & Teresa Cristina Janes Carneiro

Pages: 479-507

Published online: 22 Jul 2021

AbstractforTrajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites | Full Text | References | PDF (2.5 MB) | EPUB

571 Views
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Correction

Page: 508

Published online: 02 Dec 2021

CitationforCorrection | Full Text | PDF (94.1 KB) | EPUB

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Journal of Internet Commerce (Vol.20, Iss.4, 2021)

Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges, Part 2

Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges, Part 2

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