Journal of International Food & Agribusiness Marketing, Volume 34, Issue 2 (2022)

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Journal of International Food & Agribusiness Marketing, Volume 34, Issue 2 (2022)

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Experiential Marketing: Perspectives from the international Agro-Food Sector

Editorial

Editorial
JIFAM Special Issue on Experiential Marketing: Perspectives from the International Agro-food Sector
Marzia Ingrassia, Stefania Chironi & Claudio Bellia
Pages: 121-122
Published online: 09 May 2022
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Articles

Article
Integrating a Real-Life Experience with Consumer Evaluation: Sensory Acceptance and Willingness to Pay for Coffee Drinks in a Real Café
Marlene Ohlau & Antje Risius
Pages: 123-143
Published online: 10 Mar 2022
AbstractforIntegrating a Real-Life Experience with Consumer Evaluation: Sensory Acceptance and Willingness to Pay for Coffee Drinks in a Real Café | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet
Marzia Ingrassia, Luca Altamore, Simona Bacarella, Claudio Bellia, Pietro Columba & Stefania Chironi
Pages: 144-175
Published online: 26 Apr 2022
AbstractforInfluence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet | Full Text | References | PDF (4.2 MB) | EPUB
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Article
Savoring Post-Conflict: Cause-Related Marketing Influencing Colombian Fruit Taste Expectation and Product Evaluation
Ana M. Arboleda, Luciana C. Manfredi & Christian Camilo Arroyo
Pages: 176-194
Published online: 22 Oct 2021
AbstractforSavoring Post-Conflict: Cause-Related Marketing Influencing Colombian Fruit Taste Expectation and Product Evaluation | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Specialty Crop Consumer Preferences for Product Characteristics and Marketing Channels
Ye Su, Jasper Grashuis, Alice Roach & Jill Moreland
Pages: 195-213
Published online: 21 Mar 2022
AbstractforSpecialty Crop Consumer Preferences for Product Characteristics and Marketing Channels | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia
Sevenpri Candra, Elisse Tansiang Pandean, Jeffry Harisson & Sheren Sutanto
Pages: 214-234
Published online: 25 Feb 2022
AbstractforThe Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia | Full Text | References | PDF (1.6 MB) | EPUB
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