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Volume 23, Issue 2

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 23, Issue 2 (2024)

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Journal of Relationship Marketing, Volume 23, Issue 2 (2024)

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Volume 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005-2006 Vol 3, 2004-2005 Vol 2, 2003-2004 Vol 1, 2002 Vol 5, 1998-1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Article

Relationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits

Pedro Canales-Ronda

Pages: 76-93

Published online: 05 Jun 2023

AbstractforRelationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits | Full Text | References | PDF (1.4 MB) | EPUB

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Article

Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities

Uttam Chakraborty & Santosh Kumar Biswal

Pages: 94-118

Published online: 08 Jun 2023

AbstractforIs Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities | Full Text | References | PDF (1.8 MB) | EPUB

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Article

The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities

Minhong Kim, Youngmin Yoon & James J. Zhang

Pages: 119-146

Published online: 19 Sep 2023

AbstractforThe Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities | Full Text | References | PDF (922.1 KB) | EPUB

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Journal of Relationship Marketing (Vol.23, Iss.2, 2024)

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