EDITOR-IN-CHIEF
Jisu Huh University of Minnesota – Twin Cities, USA SENIOR ASSOCIATE EDITORS
Michelle R. Nelson University of Illinois at Urbana-Champaign, USA Cristel Russell Pepperdine University, USA ASSOCIATE EDITORS
Theo Araujo -
University of Amsterdam, The Netherlands Martin Eisend -
European University Viadrina, Germany Nathaniel J. Evans -
University of Georgia, USA Anne Hamby -
Boise State University, USA Jameson Hayes -
University of Alabama, USA Su Jung Kim -
University of Southern California, USA Yuping Liu-Thompkins -
Old Dominion University, USA Jörg Matthes -
University of Vienna, Austria Joe Phua -
Southern Methodist University, USA Karolien Poels -
University of Antwerp, Belgium Sara Rosengren -
Stockholm School of Economics, Sweden Wonsun Shin -
University of Melbourne, Australia Wanhsiu (Sunny) Tsai -
University of Miami, USA Guda van Noort -
University of Amsterdam, The Netherlands Taylor Jing Wen -
University of South Carolina, USA Kasey Windels -
University of Florida, USA Kevin Wise -
University of Illinois at Urbana-Champaign, USA Hye Jin Yoon -
University of Georgia, USA EDITORIAL ASSISTANT
Gabriel Garlough-Shah -
University of Minnesota – Twin Cities, USA AAA PUBLICATIONS COMMITTEE
Cynthia Morton, Chair -
University of Florida, USA Saleem Alhabash -
Michigan State University, USA Steve Edwards -
Southern Methodist University, USA Nathaniel J. Evans -
University of Georgia, USA Ron Faber -
University of Minnesota – Twin Cities, USA Heidi Hennink-Kaminski -
University of North Carolina, USA Alyse Lancaster -
University of Miami, USA Michelle Nelson -
University of Illinois at Urbana-Champaign, USA Herbert Jack Rotfeld -
Auburn University, USA SENIOR ADVISORY BOARD
Les Carlson -
University of Nebraska-Lincoln, USA Ron Faber -
University of Minnesota, USA Dean Krugman -
University of Georgia, USA Russell N. Laczniak -
Iowa State University, USA Wei-Na Lee -
University of Texas at Austin, USA Naresh K. Malhotra -
Georgia Institute of Technology, USA Shintaro Okazaki -
King's College London, UK Leonard Reid -
University of Georgia, USA Herbert Jack Rotfeld -
Auburn University, USA Marla Royne Stafford -
University of Nevada, Las Vegas, USA Charles R. Taylor -
Villanova University, USA EDITORIAL REVIEW BOARD
Sun Joo (Grace) Ahn -
University of Georgia, USA Saleem Alhabash -
Michigan State University, USA J. Craig Andrews -
Marquette University, USA Swee Hoon Ang -
National University of Singapore, Singapore Andy Aylesworth -
Bentley University, USA Tae Hyun Baek -
Sungkyunkwan University, South Korea Stacey Menzel Baker -
Creighton University, USA Siva K. Balasubramanian -
Illinois Institute of Technology, USA Jennifer G. Ball -
Temple University, USA Brittney C. Bauer -
Loyola University New Orleans, USA Michael A. Belch -
San Diego State University, USA Steven Bellman -
University of South Australia, Australia Lars Bergkvist -
University of Stavanger, Norway Stefan Bernritter -
King's College London, UK Sophie Boerman -
Wageningen University & Research, The Netherlands Laura F. Bright -
University of Texas at Austin, USA Colin Campbell -
University of San Diego, USA Les Carlson -
University of Nebraska-Lincoln, USA François A. Carrillat -
Griffith University, Australia Chingching Chang -
National Chengchi University, Taiwan Huan Chen -
University of Florida, USA Qimei Chen -
University of Hawaii at Manoa, USA Sydney Chinchanachokchai -
University of Akron, USA Yung Kyun Choi -
Dongguk University, South Korea Shu-Chuan (Kelly) Chu -
DePaul University, USA Jonas Colliander -
Stockholm School of Economics, Sweden Bettina Cornwell -
University of Oregon, USA José Mauro da Costa Hernandez -
Universidade de São Paulo, Brazil Federico de Gregorio -
The University of Akron, USA Steffi De Jans -
Ghent University, Belgium Patrick De Pelsmacker -
University of Antwerp, Belgium Sandra Diehl -
Alpen-Adria University of Klagenfurt, Austria Susan Dobscha -
Bentley University, USA Wenyu Dou -
SKEMA, China Yang Feng -
University of Florida, USA Juliana Fernandes -
University of Florida, USA John B. Ford -
Old Dominion University, USA Harsha Gangadharbatla -
University of Colorado-Boulder, USA Maggie Geuens -
Ghent University, Belgium Mary Gilly -
University of California, Irvine, USA Robyn Goodman -
University of Florida, USA Louisa Ha -
Bowling Green State University, USA Eric Haley -
University of Tennessee, USA Chang-Dae Ham -
University of Illinois at Urbana-Champaign, USA Jeong-Yeob Han -
University of Georgia, USA Nicole Hartnett -
University of South Australia, Australia Jörg Henseler -
University of Twente, The Netherlands Itai Himelboim -
University of Georgia, USA Steven Holiday -
University of Alabama, USA Liselot Hudders -
Ghent University, Belgium Kineta Hung -
Hong Kong Baptist University, Hong Kong Michael R. Hyman -
New Mexico State University, USA Mathew Isaac -
Seattle University, USA Hyun Seung Jin -
Queensland University of Technology, Australia Benjamin K. Johnson -
University of Florida, USA Clark D. Johnson -
Pepperdine University, USA Hyunjin Kang -
Nanyang Technological University, Singapore Jeremy Kees -
Villanova University, USA Eunjin (Anna) Kim -
University of Southern California, USA Jooyoung Kim -
University of Georgia, USA Kacy Kim -
Bryant University, USA Scott Koslow -
Macquarie University, Australia Hyokjin Kwak -
Indian Institute of Management Ahmedabad, India Aparna Labroo -
Northwestern University, USA Russell N. Laczniak -
Iowa State University, USA Carrie La Ferle -
Southern Methodist University, USA Tobias Langner -
Bergische University of Wuppertal, Germany Kathryn A. LaTour -
Northwestern University, USA Wei-Na Lee -
University of Texas at Austin, USA Yoon-Joo Lee -
Washington State University, USA Hairong Li -
Michigan State University, USA Carolyn A. Lin -
University of Connecticut, USA Jhih-Syuan Lin -
National Chengchi University, Taiwan Chen Lou -
Nanyang Technological University, Singapore Fang-Chi Lu -
University of Melbourne, Australia Xinyu Lu -
Shanghai International Studies University, China David Luna -
University of Central Florida, USA Edward C. Malthouse -
Northwestern University, USA Ken Manning -
Colorado State University, USA Ewa Maslowska -
University of Illinois at Urbana-Champaign, USA Anna McAlister -
Endicott College, USA John A. McCarty -
The College of New Jersey, USA Cynthia Morton -
University of Florida, USA Ashesh Mukherjee -
McGill University, Canada Sidharth Muralidharan -
Southern Methodist University, USA Brigitte Naderer -
Ludwig Maximilian University of Munich, Germany Thomas P. Novak -
The George Washington University, USA Shintaro Okazaki -
King's College London, UK Lisa Peñaloza -
KEDGE Business School, France Iryna Pentina -
University of Toledo, USA Matthew Pittman -
University of Tennessee, USA Kirk Plangger -
King's College London, UK Kathrynn Pounders -
University of Texas at Austin, USA Marina Puzakova -
Lehigh University, USA Glenna L. Read -
University of Georgia, USA Leonard Reid -
University of Georgia, USA Jef I. Richards -
Michigan State University, USA Nora J. Rifon -
Michigan State University, USA Hyejoon Rim -
University of Minnesota, USA Debra J. Ringold -
Willamette University, USA Shelly Rodgers -
University of Missouri, USA Marisabel Romero Lopez -
University of Tennessee, USA Gudrun Roose -
Ghent University, Belgium Herbert Jack Rotfeld -
Auburn University, USA Marla Royne Stafford -
University of Nevada, Las Vegas, USA Yuhosua (Joshua) Ryoo -
University of Minnesota Duluth, USA Adam Saffer -
University of Minnesota, USA Sean Sands -
Swinburne University of Technology, Australia Sela Sar -
University of Illinois at Urbana-Champaign, USA Hope Jensen Schau -
University of Arizona, USA Angeline Close Scheinbaum -
Clemson University, USA Claire M. Segijn -
University of Minnesota, USA Trina Sego -
Boise State University, USA Yuri Seo -
University of Auckland, New Zealand Kevin J. Shanahan -
University of Mississippi, USA Venkatesh Shankar -
Texas A&M University, USA Fuyuan Shen -
Pennsylvania State University, USA Heather Shoenberger -
Pennsylvania State University, USA Surendra N. Singh -
University of Kansas, USA Edith Smit -
University of Amsterdam, The Netherlands Jaideep Srivastava -
University of Minnesota, USA Joanna Strycharz -
University of Amsterdam, The Netherlands S. Shyam Sundar -
Pennsylvania State University, USA Charles R. Taylor -
Villanova University, USA Ralf Terlutter -
Alpen-Adria University of Klagenfurt, Austria Ioannis G. Theodorakis -
Paris School of Business, France Veronica L. Thomas -
Old Dominion University, USA Esther Thorson -
Michigan State University, USA Brian D. Till -
Marquette University, USA Linda Tuncay Zayer -
Loyola University Chicago, USA Zeph van Berlo -
University of Amsterdam, The Netherlands Patrick van Esch -
Kennesaw State University, USA Guda van Noort -
University of Amsterdam, The Netherlands Eva A. van Reijmersdal -
University of Amsterdam, The Netherlands Patrick Vargas -
University of Illinois at Urbana-Champaign, USA Peeter Verlegh -
Vrije Universiteit Amsterdam, The Netherlands Vijay Viswanathan -
Northwestern University, USA Hilde Voorveld -
University of Amsterdam, the Netherlands Martin K.J. Waiguny -
IMC University of Applied Sciences Krems, Austria Rebecca J.H. Wang -
Lehigh University, USA Cynthia Webster -
Macquarie University, Australia Michael F. Weigold -
University of Florida, USA Taylor Jing Wen -
University of South Carolina, USA Rick T. Wilson -
Texas State University, USA Kevin Wise -
University of Illinois at Urbana-Champaign, USA Joyce Wolburg -
Marquette University, USA Scott A. Wright -
Providence College, USA Linwan Wu -
University of South Carolina, USA Mike Yao -
University of Illinois at Urbana-Champaign, USA Mark Yi-Cheon Yim -
University of Massachusetts Lowell, USA Sukki Yoon -
Bryant University, USA Seounmi (Katie) Youn -
Emerson College, USA Brahim Zarouali -
KU Leuven, Belgium
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