Ex Post Facto Evaluation of Participant Recruitment Techniques in a Zoological Setting

Abstract

Existing literature suggests that passive recruitment techniques, such as those using signage, have been demonstrated to be an effective and reliable recruitment mechanism. The current evaluation examined the differences in participant-provided responses in a zoo exhibit between active and passive recruitment methods using a post facto analysis. Findings from this evaluation of data collected demonstrate that survey completion rates and most participant demographics remained consistent between the two recruitment methods. However, there was an observed difference in participant-provided responses when comparing the active and passive recruitment strategies. Passive recruitment strategies have the potential to reduce participant reactivity. Based on the findings of this evaluation, it is recommended that researchers employing passive techniques utilize signage that is disruptive to the visitor experience to draw attention, keep survey instruments easy to understand, and avoid conflicting with the overall visitor experience.

Keywords:

• Methodology
• recruitment methods
• visitor studies
• zoo

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Brian Ogle

Dr. Brian Ogle served as an Associate Professor of Anthrozoology at Beacon College (2014–2022) where he taught courses on a variety of topics including zoo studies, applied animal management, and science education. Now serving as the Human Dimension Research & Evaluation Curator at the Brevard Zoo, he is responsible for conducting human subjects research at the zoo and overseeing evaluation efforts across the campus. His research focuses on a variety of topics impacting zoos and their ability to create lasting connections with their guests. In addition to his academic responsibilities, he is actively involved in the Association of Zoos & Aquariums as well as the National Science Teaching Association.