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Original Teaching Ideas - Single

Teaching organizational culture using an augmented reality game

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Pages 16-20 | Received 21 Apr 2023, Accepted 31 Aug 2023, Published online: 13 Sep 2023
 

Abstract

Courses

Theories of Organizational Communication; Communication Theory.

Objectives

The proposed activity utilizes a digitally interactive global positioning system–based augmented reality game to help students (a) gain a richer learning experience through immersion and engagement with their surroundings, (b) learn how to interpret culture from observable artifacts (e.g. buildings, statues, stories), and (c) reflect on organizational culture’s multilayered, multifaceted, and emergent nature.

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