![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
ABSTRACT
This study examines how local television broadcasters use Facebook to enhance social media news engagement. By scraping 1,063 news posts from nine local television stations’ Facebook pages, this investigation performs a content analysis on different features of news posts, including news topics, message vividness and interactivity, post time, and length of the post. This study further explores how news post features affect three dimensions of news engagement, indicated by reactions, comments, and shares.
Disclosure Statement
No potential conflict of interest was reported by the author(s).