Caring for Water, Plastics, and Trees: Community Radio and Digital Media in Kenya’s Environmental Movements

ABSTRACT

This essay delves into the critical intersection of environmental conservation and communication, particularly in the context of Kenya. Environmental stewardship is a moral and existential obligation to safeguard the fragile equilibrium of Earth's ecosystems. Effective environmental communication is crucial to empowering individuals to take action through clear information dissemination, collaboration, and community involvement. Community media, in general, are powerful tools for amplifying environmental messages and encouraging local engagement. This essay highlights three campaigns to show how radio and digital media help amplify campaigns for water, plastics, and trees. In conclusion, there is an urgency for collective global action in combating climate change and environmental degradation. Environmental communication, driven by storytelling, community engagement, and digital tools, is instrumental in fostering a sense of care for the environment, thereby catalyzing positive change.

KEYWORDS:

• Environmental conservation
• community media
• climate change
• digital campaigns

Disclosure statement

No potential conflict of interest was reported by the author(s).