A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

Abstract

Studies on consumer socialization delve into how customers acquire an interest in a product or service. These studies attempt to comprehend customer attitudes, perceptions, and behaviors towards a product or service as a result of diverse social interactions. Children are a vital part of this process. Family members, classmates and friends, the media, school, other institutions, and cultures all impact children’s socialization process, resulting in consumption decisions. A glance at the literature on consumer socialization of children throughout the last five decades shows how related literature has evolved over a period of time. Consumer socialization is vital in the market and consumer research. However, there is a need to offer a more comprehensive picture of the work that scholars worldwide have done in this sector. Bibliometric analysis is a common tool for tracing the evolution of literature over the previous decades. The researchers in this study employed bibliometric analysis to assess a study done in consumer socialization. The current study used bibliometric analysis to discover the most frequently cited papers, journals, nations, organizations, and authors in the ethics and higher education literature. In addition, the study seeks to comprehend new research areas in consumer socialization.

Keywords:

• Socialisation
• children
• bibliometric analysis
• consumer socialization

Reviewing Editor:

• Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom

Subjects:

• Children and the Media
• Marketing Research
• Consumer Behaviour
• Children and Youth

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Nehajoan Panackal

Dr. Nehajoan Panackal is a faculty in Symbiosis Centre for Management Studies, Pune. Her research interests are in the area of sustainability, human resource management, social capital and behavioural studies which has translated into publications in journals that are Scopus indexed , Web of Science Indexed and ABDC listed.

Adya Sharma

Dr. Adya Sharma, a dedicated professional with more than 20 years of experience An avid researcher, she has many case studies to her credit which are based on real-time events. She has also written research papers in reputed journals including Scopus indexed journals, web of science indexed journals and has authored chapters in books.

Sonica Rautela

Dr. Sonica Rautela is an Assistant Professor at Symbiosis Centre for Management Studies, Pune, India. Her interest areas include Social Media, New Product Development, and Open Innovation. She has also published research papers in.Scopus indexed, web of science indexed and ABDC listed journals.