![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
Abstract
The Ijebu people are famous for celebrating the annual Ojude-Oba festival, with the precept of paying homage to the Monarch for over a century. The different age groups compete in a sustainable dress designed in traditional styles called aso-egbe. The festival attracts an unflinching crowd from home and abroad, featuring fashion parades and cultural shows. The paper documents the dress tradition of the age groups during the Ojude-Oba festival and its potential for tourism development in Ogun State and Nigeria at large. It revealed that the continued execution of this event has brought about tremendous development to Ijebu-Ode in trade, technology, commerce and industry as well as building a strong jingoistic spirit among the Ijebu populace. The dress-group model displayed during the event promotes culture and fashion sense. Designed from eco-friendly local materials it also reflects the class and opulence of individual groups. It communicates status, age, prestige, beauty and aesthetics. The study recommends the sustenance and promotion of traditional dress. The government should give deserved attention to events with a strong potential of attracting inbound tourists to enhance economic growth and development among Nigerians.
Keywords:
PUBLIC INTEREST STATEMENT
The Ojude-Oba festival has been celebrated for a century with great emphasis on dress and appearance among the participating age-groups. The study examined the dress items used for the occasion for the interest of experts and non-specialist readers. The report of the paper relates to dress items used in other social events across the globe such as the Brazilian Rio de Janeiro. Other cultures like the Indians use Sari, while the Ghanaians are known for Kente. The dress items play specific roles in these events
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1. Interview with Mr. Opeoluwa Osisanwo in March 2023. He is a secretary to the Ojude-Oba organizing committee in Ijebu-Ode
2. Interview with Mr. Opeoluwa Osisanwo in March 2023. He is a secretary to the Ojude-Oba organizing committee in Ijebu-Ode
3. Diyaolu (2009).
4. Author, (2023) observation.
5. Otunba Adesanya Yusuf, Leader of Bobagunte male group, December 2021.
6. Interview with Madam Mojisola (57 years), March 2023.
7. Interview with Bobagunte female group.
Additional information
Notes on contributors
I. J. Diyaolu
Diyaolu I. J. is a Senior Lecturer at Obafemi Awolowo University, Nigeria. He specializes in textile technology and sustainability. He joined a team to win the TETFUND 2020 grant for the development of a textile digital ecosystem. He is a member of the Textile Society of America.
T. M. Akinwumi
Prof. T. M. Akinwumi has taught textile, costume history and designs at various Nigerian universities. He has published many articles in reputable journals. His research focuses on the art historical and socio-cultural aspects of African textiles and clothing.
K. O. Adubi
Dr K.O. Adubi is an Associate Professor at the Federal University of Agriculture, Abeokuta. She specializes in resources management and extension which include community activities and its sustainability for development.
K. O. Bakare
Bakare K. O. is a professor at Obafemi Awolowo University, Nigeria. Her area of specialization is tourism and fashion entrepreneurship. She is a fellow of African Women in Agricultural Research and Development.