Abstract
This article focuses on mobile communication and sports content and examines what the experiences of the interplay between sport and new media tell us about the emerging and developing relationship between sports content and mobile telephony. The research looks at the role that sports content has played in the evolution of third generation (3G) mobile handsets and questions its viability as "killer content."
I argue that mobile media has long been important to the sports fan, specifically those who attend a live event and that while much will change over the coming years as mobile technologies become more deeply rooted in our everyday lives, there will also be substantial aspects of continuity in how sports fans use media.