Abstract
The aim of this exploratory research is to shed light on the characteristics of small business enterprises in the United Arab Emirates (UAE) when selling their products in global markets. The study includes management perceptions as to why these firms are venturing across borders; a factor contributing to both successes and failures, in addition to their performance at the main locations of their activities. After studying a sample of 109 small business enterprises, it was concluded that ambitions for greater profits coupled with market sizes abroad are the main reasons for seeking to sell in international markets. Weak partnerships, financial difficulties, a lack of motivation, and poor knowledge of global standards are key influences negatively impacting on the ability to sell abroad. The researchers concluded that there were no ill effects as a result of cultural issues on a firm's intent to go global; but high quality products, price competitiveness, and government support were found to be important success factors in their activities.
Appendix A: Appendix 1.
Table 5. The questionnaire design