A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

Wen-Xiu Wanga School of Management, Chair of Marketing and Consumer Research, Technical University of Munich (TUM), Munchen, Germany;b HEF World Agricultural Systems Center, Technical University of Munich, Munich, GermanyView further author information

Corinna Hempela School of Management, Chair of Marketing and Consumer Research, Technical University of Munich (TUM), Munchen, Germany;b HEF World Agricultural Systems Center, Technical University of Munich, Munich, Germany;c Faculty of Life Science, Albstadt-Sigmaringen University, Sigmaringen, GermanyCorrespondence[email protected]
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Jutta Roosena School of Management, Chair of Marketing and Consumer Research, Technical University of Munich (TUM), Munchen, Germany;b HEF World Agricultural Systems Center, Technical University of Munich, Munich, GermanyView further author information

A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

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A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals

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