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Research Article

Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

Samira Rahimi MaviDepartment of Communication, Kolingasse, University of Vienna, Vienna 14-16, 1090, AustriaView further author information

Sabine A. EinwillerCorrespondence[email protected]

https://orcid.org/0000-0002-3898-846X View further author information

Ingrid WahlDepartment of Communication, Kolingasse, University of Vienna, Vienna 14-16, 1090, Austria

https://orcid.org/0000-0002-9618-0207 View further author information

Received 30 Dec 2023, Accepted 21 Mar 2024, Published online: 01 Apr 2024

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https://doi.org/10.1080/13527266.2024.2335563
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