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Research Article

Examining the moderating effect of host country image on the relationship between tourists’ motivation and their intention to visit mega sporting events in India

Ajitabh DashDepartment of Marketing, Institute of Management Technology Nagpur, Nagpur, IndiaCorrespondence[email protected]
Received 19 Oct 2023, Accepted 15 Feb 2024, Published online: 29 Feb 2024

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