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Cogent Business & Management Volume 11, 2024 - Issue 1

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MARKETING

Consumers’ reasonings for intention to purchase natural personal care products in Indonesian market

Margareth Setiawan1 Entrepreneurship Department, Bina Nusantara University, Bandung, IndonesiaCorrespondence[email protected]

https://orcid.org/0000-0002-3248-7779

Rosita Widjojo2 COMFOCUS Fellow Researcher, FARE Lab, University of Bologna, Bologna, Italy

Doni Purnama Alamsyah1 Entrepreneurship Department, Bina Nusantara University, Bandung, Indonesia

Article: 2289205 | Received 11 Nov 2022, Accepted 20 Nov 2023, Published online: 13 Dec 2023

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https://doi.org/10.1080/23311975.2023.2289205
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