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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

The impact of pricing on consumer buying behavior in the UAE

Mohammed Alnahhala Mechanical and Industrial Engineering Department, American University of Ras Al Khaimah, Ras Al Khaimah, United Arab EmiratesCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2602-3123View further author information
ORCID Icon,
Easa Aldhuhooria Mechanical and Industrial Engineering Department, American University of Ras Al Khaimah, Ras Al Khaimah, United Arab EmiratesView further author information
,
Mohammad Ahmad Al-Omarib College of Business, Al Ain University, Al Ain, United Arab EmiratesView further author information
&
Mosab I. Tabashb College of Business, Al Ain University, Al Ain, United Arab EmiratesView further author information
Article: 2300159 | Received 30 May 2023, Accepted 22 Dec 2023, Published online: 24 Jan 2024
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