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Cogent Business & Management
Volume 11, 2024 - Issue 1
Operations, Information & Technology
The effect of external social media utilization on business performance of SMEs in Saudi Arabia: the mediating role of market orientation
Ahmed Abdullah Alhamamia Faculty of Economics and Management, National University of Malaysia, Bangi, Malaysia;b College of Business Administration, Najran University, Najran, Saudi ArabiaCorrespondence[email protected] [email protected]
https://orcid.org/0000-0003-3959-2317View further author information
https://orcid.org/0000-0003-3959-2317View further author information, , & ![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})