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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Ina Melatia Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaView further author information
,
Bernardinus M. Purwantoa Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3831-2996View further author information
ORCID Icon,
Yessy Caturyanib Alumnae of Global Business Marketing, BINUS Business School Undergraduate Program, BINUS University, West Jakarta, IndonesiaView further author information
,
Pinkan Olivia Irlianeb Alumnae of Global Business Marketing, BINUS Business School Undergraduate Program, BINUS University, West Jakarta, IndonesiaView further author information
&
Yulia Arisnani Widyaningsiha Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaView further author information
Article: 2316941 | Received 13 Apr 2023, Accepted 06 Feb 2024, Published online: 26 Feb 2024
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