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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution
Miriam Nanyeli Sánchez Garzaa Management and Innovation of Institutions, Autonomous University of Tamaulipas, Mexico
https://orcid.org/0000-0003-2008-796XView further author information
https://orcid.org/0000-0003-2008-796XView further author information, Mónica Lorena Sánchez Limónb Business Administration, Autonomous University of Tamaulipas, MexicoCorrespondence[email protected]
https://orcid.org/0000-0002-0671-0076View further author information
https://orcid.org/0000-0002-0671-0076View further author information, Yesenia Sánchez Tovarc Economics and Management of Organizations, Autonomous University of Tamaulipas, Mexicohttps://orcid.org/0000-0002-4299-191XView further author information
https://orcid.org/0000-0002-4299-191XView further author information & Sikander Ali Qalatid Management Science and Engineering, University Liaocheng, Chinahttps://orcid.org/0000-0001-7235-6098View further author information
https://orcid.org/0000-0001-7235-6098View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})