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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
Ruby ChandaSymbiosis Institute of Management Studies (SIMS), Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected]
https://orcid.org/0000-0003-3301-7629View further author information
https://orcid.org/0000-0003-3301-7629View further author information & ![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112440/MPU-Jenni-AI-ECONOMICS.png"})