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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Retail mix and retail image amongst women: the mediating role of employee attitude

Robert Dzogbenukua Marketing Department, Central University, Accra, GhanaView further author information
,
Solomon Keelsonb Marketing Department, Takoradi Technical University, Accra, GhanaView further author information
,
George Kofi Amoakoc Marketing Department, Ghana Communication Technology University, Accra, Ghana;d Durban University of Technology, Durban, South AfricaView further author information
&
Antoinette Yaa Benewaa Gabrahe Marketing Department, Academic City University College, Haatso, GhanaCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0003-2980-6000View further author information
ORCID Icon
Article: 2329042 | Received 23 Apr 2023, Accepted 01 Mar 2024, Published online: 26 Mar 2024
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