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Cogent Business & Management
Volume 11, 2024 - Issue 1
Review Article
The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review
Tong Wua Department of Media Management, Qingdao Film Academy, Qingdao, China;b School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Subang Jaya, Malaysia;c Department of Film and Animation, Faculty of Communication, Qingdao University of Science and Technology, Qingdao, Shandong, China
https://orcid.org/0000-0002-9354-3543View further author information
https://orcid.org/0000-0002-9354-3543View further author information, Nan Jiangb School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Subang Jaya, Malaysiahttps://orcid.org/0000-0002-4410-6283View further author information
https://orcid.org/0000-0002-4410-6283View further author information, Thivashini B. Jaya Kumarb School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Subang Jaya, Malaysiahttps://orcid.org/0000-0002-3265-3191View further author information
https://orcid.org/0000-0002-3265-3191View further author information & Mobai Chenc Department of Film and Animation, Faculty of Communication, Qingdao University of Science and Technology, Qingdao, Shandong, ChinaCorrespondence[email protected]
https://orcid.org/0009-0001-3188-0368View further author information
https://orcid.org/0009-0001-3188-0368View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112445/Skyscraper-econ.png"})