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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Artificial intelligence in marketing: exploring current and future trends

Ebtisam LabibFaculty of Business Studies, Arab Open University, Saudi ArabiaCorrespondence[email protected]

https://orcid.org/0000-0001-6185-6046 View further author information

Article: 2348728 | Received 12 Oct 2023, Accepted 24 Apr 2024, Published online: 02 May 2024

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https://doi.org/10.1080/23311975.2024.2348728
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