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Abstract
In this manuscript, researchers examine the multivocality in Twitter discourse around Title IX’s 50th anniversary in intercollegiate athletics via a multi-stakeholder issue network approach and social identity theory. Through content analysis, 3,253 tweets were examined and diverse responses to the legislation within sports were documented. Subsequent analyses indicated responses varied as a function of stakeholder groups and gender. The findings illustrate that online discourse is strategic and aims to fulfill one’s roles, create favorable impressions, and/or access resources for those with whom one shares identities. Tensions between individuals’ and institutions’ understandings of Title IX, such as athletes and colleges or media and the public, are discussed.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Gregory Cranmer
Gregory A. Cranmer, is an Associate Professor at Clemson University and a Fellow of the U.S. Center for Mental Health & Sport and the Robert H. Brooks Sports Science Institute. As a sport communication scholar, his research explores how communication can be leveraged to improve athlete experience and well-being, as well as how social and organizational identities influence online sporting discourse.
Brandon Boatwright
Brand Boatwright, is an Assistant Professor at Clemson University and Director of its Social Media Listening Center. As a sport communication scholar, his research explores the intersection of sports, social media, and opinion leadership.
Hannah Gertz
Hannah Gertz, is a graduate student pursuing her master’s in Communication at Clemson University.
Kristina Kowalski
Kristina Kowalski, is a graduate student pursuing her master’s in Communication at Clemson University.