ABSTRACT
In many Western countries, assertive speech is traditionally prioritized, seen as a mark of confidence and honesty, while non-assertive speech is often viewed as lacking these qualities. However, such generalizations about non-assertive speech can lead to misunderstandings and conflicts, as speech acts are culturally embedded and context-dependent. Our study focuses on Sindhi culture in Pakistan's Sindh province, where non-assertive speech signifies wisdom and patience. Through interviews and analysis of Sindhi proverbs, we demonstrate how it conveys social respect, wisdom, and bravery, while assertive speech may cause emotional harm and distrust.
Acknowledgments
We are grateful to the participants who shared their responses with us.
Data availability statement
Data are available with the first author and can be shared if required.
Disclosure statement
No potential conflict of interest was reported by the authors.