ABSTRACT
The utility of big data analytics (BDA) for data-driven decision-making is growing. However, its role in project decision-making remains under-researched though data is used in every phase of projects. Addressing the gap, data collected through twenty-five interviews was analysed using NVivo. The results show that there is a sense of confusion about the scope and utility of BDA for decision-making in projects. While BDA facilitates transparency in decision-making by enabling consistent evaluation of information and aids decision-making across a variety of domains, including risk, procurement and fraud management, it can also be used to mask inaccuracies, leading to poor decisions.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Data availability statement
Data will also be made available on request from the corresponding author.