Leaders of public opinion: political communication with youth in Russia during 2018–2019

ABSTRACT

The article analyzes the role of the representatives of the mass culture and opinion leaders of the age group 18–25 years in the life of the youth of Russia and the formation of their political views, culture and actions by the influence of the Internet on the example of 2018 elections and summer protests. Subject of research: the role of the youth's opinion leaders in the political decision-making process. Objective: to reveal the influence of the leaders of the mass culture on the young people of Russia and their actions in the political sphere with the help of the internet communications. The author has made the analysis of the information about the happened situation and previous information flows. It is concluded that the youth's society of the Russian Federation has the tendency to the exposure of the internet communications and the opinion leaders who operate them.

KEYWORDS:

• Politics
• media
• youth
• internet-communications
• opinion leaders
• political participation

Disclosure statement

In general, politicians and governmental power try to influence the society, especially the young part (18 years old and older), to force them softly to vote as needed or to act as they want. Actions are made by both sides - the government and opposition. However, people need to understand that both of them are trying to reach needed goals and doing their best for it. In the turn of the people, it is needed to check and recheck information (especially political) and be more careful in polotical decision-making process.

Additional information

Notes on contributors

Karina Armenovna Badalyan

Karina Armenovna Badalyan, Student of the Faculty of Sociology and Political Science, Federal State Educational Budgetary Institution of Higher Education “Financial University under the Government of Russian Federation”, 125993, Russian Federation, Moscow, Leningradsky Prospekt 49.

Sergey Nazipovich Gavrov

Sergey Nazipovich Gavrov, doctor of phil. Sciences, Lecturer of the Department of Political Science and Mass Communications, Federal State Educational Budgetary Institution of Higher Education “Financial University under the Government of Russian Federation”, 125993, Russian Federation, Moscow, Leningradsky Prospekt 49.