Using participatory communication for effective role-players engagement: Farreach perspective

ABSTRACT

Some scholars have argued that every year, huge amount of financial and human resources are being deployed by international development agencies, and NGOs to improve the living conditions of millions of poor people living in most African countries, yet most of these interventions are not achieving the objectives expected. This study seeks to know the validity of this postulation by exploring the intersection of participatory communication, role-players engagement, and project proposal in achieving far-reaching impact and success of development interventions in Africa. A systematic literature review method was used. The findings showed that 25% of the 48 development interventions evaluated were failed projects, 64.58% projects came midway, and 10.42% projects were successful. The findings support the postulation of Farreach perspective.

KEYWORDS:

• Participatory development
• development communication
• participatory communication
• role-players engagement
• Farreach perspective
• Farreach 1® Toolkit
• international development

Open Scholarship

This article has earned the Center for Open Science badge for Open Data and Open Materials. The data are openly accessible at https://osf.io/z6qsn/, DOI 10.17605/OSF.IO/Z6QSN.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 The author has developed these tools created in this article into a web based software application called ‘Farreach 1® Toolkit.’ Watch out for the launch of the ‘Farreach 1® Toolkit’ on Apple Stores, Google Play Stores for mobile smartphone, and a web based software application for windows.