We meat again: a field study on the moderating role of location-specific consumer preferences in nudging vegetarian options

Figures & data

Figure 1. The chefs recommendation sticker.

Figure 2. Picture of combination of nudges during intervention period.

Figure 3. Logo recognition task.

Figure 4. Percentage of sold vegetarian sandwiches split for customer role.

Note. The vertical dotted line indicates the start of the nudge intervention period.

Table 1. Survey data on sandwich choice compared to sales data during last two intervention days.

	Hospital staff	Visitors	Total
Vegetarian sandwich
Sales data	102	94	196
Survey data	14	9	23
Meat sandwich
Sales data	208	79	287
Survey data	29	27	56
Total
Sales data	310	173	483
Survey data	43	36	80^a

Note.

^a One participant omitted the question about whether their sandwich contained a chef’s recommendation sticker.