Exploring the urban consumers’ experience and the influencing factors in berry-picking activities in China

Figures & data

Table 1. Summary profile of interview interviewees online and offline.

Interviewee	Age	Marital/Children	Minutes	Gender	Picking Type	Interview method
1	43	Married, 1	30	Female	WP, U Pick	Recruited on farms, interviewed face-to-face
2	37	Married, 2	25	Female	WP, U Pick
3	44	Married, 2	28	Female	WP, U Pick
4	42	Married, 1	22	Male	WP, U Pick
5	33	Married, 0	28	Female	WP, U Pick, Pick & Plus
6	44	Married, 1	22	Female	WP, U Pick
7	21	Unmarried, 0	25	Female	U Pick
8	22	Unmarried, 0	25	Female	WP, U Pick
9	30	Married, 1	38	Male	WP, U Pick
10	31	Married, 1	28	Female	WP, U Pick
11	33	Married, 1	25	Female	WP, U Pick
12	35	Married, 1	32	Female	Pick & Plus	Recruited from social media, interviewed through WeChat platform
13	30	Married, 1	35	Female	Pick & Plus
14	25	Married, 0	28	Female	WP, U Pick, Pick & Plus
15	35	Married, 1	30	Female	Pick & Plus
16	36	Married, 2	27	Female	Pick & Plus
17	30	Married, 1	25	Female	Pick & Plus
18	25	Married, 2	26	Female	U Pick
19	25	Married, 1	40	Male	Pick & Plus
20	29	Married, 2	28	Female	Pick & Plus
21	37	Married, 2	29	Female	Pick & Plus
22	41	Married, 2	27	Female	Pick & Plus
23	23	Unmarried,0	45	Female	WP, U Pick, Pick & Plus
24	33	Married, 3	30	Female	U Pick, Pick & Plus

Note: WP (wild picking), U-Pick (simple commercial picking), Pick & Plus (commercial picking with extra activities).

Figure 1. Three berry collecting models with various actors involved.

Note: WP (wild picking), U-Pick (simple commercial picking), Pick & Plus (commercial picking with extra activities).

Figure 2. Themes and subthemes capturing influencing factors of berry-picking experience among urban consumers.

Data availability statement

To protect respondent confidentiality, the data are available on request from the corresponding author.