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Research Article

The influencer in the age of climate change: the authentic role model for sustainability

Figures & data

Table 1. Climate macro-influencers – activists and stars on social media (accessed 16 January 2024).

Figure 1. Climate macro-influencers: Screenshots of extracts from activist macro-influencer @greathunberg and star macro-influencer@leonardodicaprio.

Figure 1. Climate macro-influencers: Screenshots of extracts from activist macro-influencer @greathunberg and star macro-influencer@leonardodicaprio.

Table 2. Climate micro-influencers on Instagram advocating climate change through lifestyle and activism (Accessed 16 January 2024).

Figure 2. Climate micro-influencers: Screenshots of extracts from activist micro-influencers @thatcurlytopp (fashion) and @sustainably_vegan (food).

Figure 2. Climate micro-influencers: Screenshots of extracts from activist micro-influencers @thatcurlytopp (fashion) and @sustainably_vegan (food).