The impact of pricing on consumer buying behavior in the UAE

Figures & data

Table 1. Study constructs and dimensions.

Constructs and dimensions	Short form
Buying habits	Buying habits
1. I usually go shopping on the weekend	Shopping on the weekend
2. I buy more when using the card than when using cash	More with the card
The importance of prices	Importance of prices
3. I look for products with lower prices	Low-priced products
4. The price can affect the quantity that I buy. The better the discount, the larger the quantity I buy.	Effect of price on quantity
5. When buying, the way of writing prices attracts me to buy	Writing prices
6. I buy cheaper goods even if they are at the end of their season just because they are cheaper	Cheaper goods at season end
Hypermarket selection based on prices and discounts	Hypermarket selection
7. I can go to distant hypermarket just because it offers better prices	Distant hypermarket
8. I choose the hypermarket with lower prices	Lower-prices hypermarket
9. I look for offers from different hypermarkets and select temporarily the one with good discounts	Looking for offers
10. I prefer the hypermarket that has stable prices	Stable prices
Factors other than the prices	Other factors
11. Factors such as the quality of products are more important to select the hypermarket to buy from	Quality is more important
12. Factors related to the hypermarket such width of the aisles are more important to select the hypermarket to buy from	Width of the aisles
13. I prefer to go to hypermarkets that are not crowded even if the prices of the crowded ones are better	Not-crowded hypermarkets
14. I just buy without looking at the prices	Buy without looking

Figure 1. Study framework.

Figure 2. Gender and marital status of respondents.

Figure 3. Basic information about respondents.

Table 2. Cronbach Alpha of study construct.

Construct	Cronbach Alpha
The importance of prices	0.698
Hypermarket selection based on prices and discounts	0.701
Factors other than the prices	0.607

Table 3. Basic statistics and one sample t-test for study dimensions.

Constructs and dimensions (Short form)	Average	Standard deviation	One sample t-test (p-value)
Buying habits
1) Shopping on the weekend	3.51	1.06	.00
2) More with the card	3.97	0.91	.00
Importance of prices
3) Low-priced products	4.03	0.98	.00
4) Effect of price on quantity	4.06	0.97	.00
5) Writing prices	3.57	1.17	.00
6) Cheaper goods at season end	2.49	1.18	1.00
Hypermarket selection
7) Distant hypermarket	3.37	1.20	.00
8) Lower-prices hypermarket	3.77	1.01	.00
9) Looking for offers	3.72	1.04	.00
10) Stable prices	3.51	1.01	.00
Other factors
11) Quality is more important	4.23	0.72	.00
12) Width of the aisles	3.44	0.92	.00
13) Not-crowded hypermarkets	3.48	1.04	.00
14) Buy without looking	2.49	1.12	1.00

Figure 4. Effect of gender on some dimensions.

Figure 5. The effect of marital status on the perception of respondents.

Table 4. ANOVA test for the effect of age, salary, education, and frequency of buying.

Constructs	Dimensions	Age	Salary	Education	Shopping Frequency
Buying habits	1) Shopping on the weekend	0.85	0.05*	0.94	0.68
	2) More with the card	0.30	0.34	0.04*	0.32
Importance of prices	3) Low-priced products	0.35	0.11	0.03*	0.37
	4) Effect of price on quantity	0.44	0.67	0.17	0.06
	5) Writing prices	0.47	0.06	0.36	0.08
	6) Cheaper goods at season end	0.09	0.25	0.20	0.56
Hypermarket selection	7) Distant hypermarket	0.26	0.74	0.17	0.16
	8) Lower-prices hypermarket	0.17	0.29	0.17	0.45
	9) Looking for offers	0.23	0.73	0.11	0.08
	10) Stable prices	0.59	0.40	0.07	0.31
Other factors	11) Quality is more important	0.22	0.79	0.59	0.83
	12) Width of the aisles	0.61	0.95	0.02*	0.69
	13) Not-crowded hypermarkets	0.82	0.97	0.01*	0.28
	14) Buy without looking	0.20	0.20	0.01*	0.73

Figure 6. Effect of education on respondents’ perceptions.

Table 5. Correlation of constructs.

	2. Hypermarket selection based on prices and discounts	3. Factors other than the prices
1. The importance of prices	0.636	0.058
2. Hypermarket selection based on prices and discounts	–	0.125

Table 6. Correlation between the dimension of ‘Distant hypermarket’ and some others.

Dimension	Spearman correlation coefficient
Lower-prices hypermarket	0.606
Looking for offers	0.572
Stable prices	0.130
Quality is more important	0.072