Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

Figures & data

Figure 1. Global fast food market revenue from 2016 to 2022 (in Billion US Dollars).

Source: T4, (2022).

Figure 2. Global fast food market revenue by brand.

Source: T4,4 (2022).

Figure 3. Research model.

Table 1. Respondents’ demography (n = 336).

Demography		Frequency (f)	Percentage
Genders	Male	102	30%
	Female	234	70%
Ages	16–22	266	79%
	23–29	50	15%
	30–36	4	1%
	37–43	6	2%
	≥43	10	3%
Current Education	High schools	214	64%
	Diploma	6	2%
	Bachelor’s degree	114	34%
	Master’s degree	2	1%
Monthly Income	< IDR 500,000	38	11%
	IDR 500,000 to 1,499,999	158	47%
	IDR 1,500,000 to 2,499,999	94	28%
	IDR 2,500,000 to 3,499,999	24	7%
	≥ IDR 3,500,000	22	7%
Quick Service Restaurants Visited	McDonald’s	198	59%
	KFC	84	25%
	Starbucks	12	4%
	Burger King	42	13%

Table 2. Construct measurement.

Variables	Items	Mean (1–5)	Standard Deviation	Outer loading	Composite reliability	Average variance extracted (AVE)
Perceived values	PV1	3.36	0.986	0.733
	PV2	3.59	0.884	0.722
	PV3	3.61	0.87	0.689
	PV4	3.68	0.851	0.791
	PV5	3.34	0.965	0.502
	PV6	3.51	0.799	0.781
	PV7	3.77	0.817	0.766
	PV8	4.00	0.801	0.744
	PV9	3.74	1.031	0.728
	PV10	3.88	0.968	0.569
		3.65			0.908	0.502
Green products	GP1	3.68	0.887	0.799
	GP2	3.59	1.100	0.772
	GP3	3.69	0.857	0.773
	GP4	3.42	0.943	0.823
	GP5	3.28	0.94	0.793
	GP6	3.53	0.877	0.806
	GP7	3.23	0.98	0.661
	GP8	3.49	0.924	0.734
	GP9	4.11	0.936	0.552
	GP10	3.87	0.947	0.532
	GP11	3.92	0.977	0.462
		3.62			0.874	0.506
Environmental behavior	EB1	2.78	1.139	0.861
	EB2	2.75	1.135	0.826
	EB3	3.01	1.214	0.816
	EB4	2.90	1.126	0.832
	EB5	3.05	1.027	0.546
	EB6	2.87	1.084	0.844
	EB7	2.86	1.166	0.872
	EB8	2.78	1.117	0.852
	EB9	2.85	1.172	0.744
	EB10	2.81	1.164	0.749
	EB11	2.83	1.13	0.763
		2.86			0.857	0.535
Green trust	GT1	3.63	0.853	0.769
	GT2	3.2	0.898	0.809
	GT3	3.49	1.057	0.758
	GT4	3.38	0.955	0.853
	GT5	3.41	0.988	0.870
		3.42			0.879	0.661
Repurchase intentions	RI1	3.85	0.66	0.786
	RI2	3.84	0.753	0.790
	RI3	3.81	0.722	0.881
	RI4	3.64	0.870	0.813
	RI5	3.77	0.718	0.849
		3.78			0.862	0.689

Table 3. Cross-loading analysis.

	Environmental behavior	Green product	Green trust	Perceived value	Repurchase intention
EB1	0.861	0.248	0.195	0.184	0.170
EB2	0.826	0.296	0.068	0.211	0.140
EB3	0.816	0.181	0.238	0.189	0.214
EB4	0.832	0.335	0.127	0.272	0.235
EB5	0.546	0.153	0.177	0.197	0.161
EB6	0.844	0.207	0.127	0.217	0.177
EB7	0.872	0.169	0.232	0.190	0.188
EB8	0.852	0.274	0.069	0.201	0.135
EB9	0.744	0.226	0.021	0.174	0.096
EB10	0.749	0.061	0.055	0.014	−0.049
EB11	0.763	0.077	0.078	0.026	0.009
GP1	0.181	0.799	0.305	0.589	0.368
GP2	0.224	0.772	0.271	0.440	0.359
GP3	0.158	0.773	0.262	0.505	0.322
GP4	0.191	0.823	0.326	0.586	0.435
GP5	0.269	0.793	0.395	0.561	0.408
GP6	0.162	0.806	0.280	0.556	0.333
GP7	0.319	0.661	0.289	0.452	0.367
GP8	0.262	0.734	0.361	0.521	0.399
GP9	0.102	0.552	0.100	0.368	0.182
GP10	0.150	0.532	0.047	0.326	0.152
GP11	0.036	0.462	0.059	0.303	0.122
GT1	0.230	0.341	0.769	0.355	0.475
GT2	0.071	0.310	0.809	0.303	0.530
GT3	0.079	0.337	0.758	0.321	0.489
GT4	0.209	0.302	0.853	0.309	0.505
GT5	0.237	0.287	0.870	0.296	0.513
PV1	0.184	0.506	0.309	0.733	0.393
PV2	0.170	0.532	0.228	0.722	0.328
PV3	0.108	0.485	0.224	0.689	0.284
PV4	0.163	0.547	0.338	0.791	0.452
PV5	0.180	0.357	0.188	0.502	0.268
PV6	0.260	0.550	0.420	0.781	0.452
PV7	0.230	0.558	0.320	0.766	0.418
PV8	0.180	0.460	0.206	0.744	0.394
PV9	0.246	0.430	0.159	0.728	0.313
PV10	0.062	0.348	0.250	0.569	0.335
RI1	0.116	0.315	0.505	0.430	0.786
RI2	0.166	0.391	0.451	0.398	0.790
RI3	0.220	0.461	0.533	0.504	0.881
RI4	0.250	0.408	0.561	0.394	0.813
RI5	0.159	0.376	0.494	0.440	0.849

The cut off for factor loading values are highlighted in bold.

Table 4. Fornell-Larcker criterion analysis.

	Environmental behavior	Green product	Green trust	Perceived value	Repurchase intention
Environmental behavior	0.731
Green product	0.282	0.711
Green trust	0.204	0.388	0.813
Perceived value	0.255	0.683	0.391	0.708
Repurchase intention	0.223	0.475	0.619	0.527	0.824

The diagonal elements in bold are the square roots of the average variance extracted, while the value below the diagonal explains the correlations of inter-construct.

Table 5. Heterotrait-Monotrait (HTMT) analysis.

	Environmental behavior	Green product	Green trust	Perceived value	Repurchase intention
Environmental behavior
Green product	0.311
Green trust	0.219	0.392
Perceived value	0.283	0.742	0.427
Repurchase Intention	0.230	0.494	0.705	0.583

Figure 4. Structural model outputs.

Table 6. Statistical effect and hypotheses test.

Variables	Statistical effects (ß)	T-Score	Probability	Conclusion
PV → GT	0.225	2.604	0.009**	Significant
PV → RI	0.262	4.050	0.000**	Significant
GP → GT	0.212	2.780	0.006**	Significant
GP → RI	0.106	1.840	0.066*	Significant
EB → GT	0.081	1.578	0.115	Not Significant
EB → RI	0.049	1.291	0.197	Not Significant
GT → RI	0.470	8.510	0.000***	Significant

N = 336.

${\mathit{R}}^2$= RI (0.485); GT (0.186).

* Sig. p-value < 0.10.

** Sig. p-value < 0.05.

*** Sig. p-value < 0.01.

T4. (2022). Fast Food Market Share. Retrieved December 25, 2022, from https://www.t4.ai/industry/fast-food-market-share

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