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Marketing

The reciprocity objective! The economic business environment and transnational corporations loyalty to the host country in Tanzania

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Article: 2318808 | Received 31 May 2023, Accepted 06 Feb 2024, Published online: 24 Feb 2024

Figures & data

Figure 1. Conceptual framework.

Source: Researcher’s Development based on IPT, SET, Literature and Primary Data, 2023.

Figure 1. Conceptual framework.Source: Researcher’s Development based on IPT, SET, Literature and Primary Data, 2023.

Table 1. Assessment of measurement model.

Table 2. Descriptive statistics.

Table 3. Correlations between variables.

Table 4. Direct effect on TNC loyalty.