Consumer buying behavior towards point-of-sale material of halal cosmetic products

Figures & data

Figure 1. Conceptual framework.

Table 1. Variable definition and measurement.

Variables	Definition	Measurement
Consumer Behavior	The actions, processes, and decisions taken by individuals or groups in selecting, buying, using, and disposing of products, services, ideas, or experiences to fulfill their needs and wants.	Regular purchase Trust in quality assurance Trust in the brand Interest in the product Interest in price Sufficient preference Product variety Product quality Bonding with the product Spontaneity in product purchase Confidence in the product Product purchase motive Product purchase consideration Purchase quantity Purchase decission
Free Coupon	A concept or tool used in transactions to provide discounts to customers on future purchases of similar products	Coupon appeal Priority of coupon use Increased purchase time with coupons Increased purchase quantity with coupons Purchase of new products with coupons
Free Sample	Free sample offers are trial packs given by manufacturers or retailers to customers	Free sample appeal Priority of free sample use Increased purchase time with free samples Increased purchase quantity with free samples Purchase of new products with free samples
BOGO (Buy one get one)	BOGO offers are a sales promotion method that can make it easier for customers to purchase products or services due to the perception of saving money	BOGO appeal Priority of BOGO use Increased purchase time with BOGOs Increased purchase quantity with BOGOs Purchase of new products with BOGOs
Price Discount	Price discount refers to the practice of openly displaying a discounted price on a product.	Price Discount appeal Priority of Price Discount use Increased purchase time with Price Discounts Increased purchase quantity with Price Discounts Purchase of new products with Price Discounts

Table 2. Classification of respondents.

Classification	Frequency	Percentage
Gender
Female	159	88%
Male	22	12%
Age
15–25	157	87%
26–35	17	9%
36–45	7	4%
Job
Student	132	73%
Entrepreneur	8	4%
Employee	23	13%
Pensionary	1	0.5%
Unemployed	7	4%
Others	10	5.5%
Income Range
< 1,000,000	80	44.2%
1,000,000–4,000,000	78	43.1%
4,100,000–12,000,000	19	10.5%
> 12,000,000	4	2.2%

Table 3. Validity and reliabity test.

Variables	Indicators	Outer loadings	AVE	Composite Reliability
Customer Behavior	CB10	0.805	0.628	0.835
	CB15	0.824
	CB4	0.746
Free Coupon	COU1	0.789	0.645	0.879
	COU3	0.805
	COU4	0.826
	COU5	0.791
BOGO	BOGO1	0.777	0.617	0.890
	BOGO2	0.728
	BOGO3	0.818
	BOGO4	0.829
	BOGO5	0.772
Free Sample	FS3	0.863	0.707	0.878
	FS4	0.876
	FS5	0.779
Price Discount	PD1	0.836	0.723	0.887
	PD4	0.856
	PD5	0.858

Figure 2. Outer loading for convergent validity test.

Table 4. Cross loading result.

	BOGO	Customer_Behavior	Free_Coupon	Free_Sample	Price_Discount
BOGO1	0.777	0.487	0.612	0.572	0.606
BOGO2	0.728	0.553	0.454	0.491	0.488
BOGO3	0.818	0.500	0.570	0.615	0.583
BOGO4	0.829	0.529	0.541	0.636	0.643
BOGO5	0.772	0.503	0.579	0.543	0.599
CB10	0.501	0.805	0.505	0.489	0.530
CB15	0.569	0.824	0.583	0.541	0.518
CB4	0.487	0.746	0.482	0.393	0.378
COU1	0.534	0.557	0.789	0.526	0.510
COU3	0.578	0.553	0.805	0.573	0.470
COU4	0.593	0.538	0.826	0.620	0.591
COU5	0.540	0.475	0.791	0.544	0.572
FS3	0.624	0.504	0.571	0.863	0.533
FS4	0.636	0.537	0.611	0.876	0.609
FS5	0.572	0.479	0.597	0.779	0.569
PD1	0.610	0.519	0.588	0.523	0.836
PD4	0.667	0.546	0.564	0.622	0.856
PD5	0.613	0.470	0.542	0.584	0.858

Table 5. HTMT result.

	BOGO	Customer Behavior	Free_Coupon	Free_Sample	Price_Discount
BOGO
Customer_Behavior	0.847
Free_Coupon	0.845	0.867
Free_Sample	0.891	0.802	0.878
Price_Discount	0.898	0.792	0.820	0.848

Table 6. Coefficient of determination and hypothesis testing results.

	Path coefficient	T statistics	p values	R^2 value
Free_Coupon -> Customer_Behavior	0.327	4.927	.000	0.525
Free_Sample -> Customer_Behavior	0.093	1.274	.203
BOGO -> Customer_Behavior	0.268	3.144	.002
Price_Discount -> Customer_Behavior	0.124	1.448	.148

Data availability statement

All the data for this research can be accessed here: https://doi.org/10.6084/m9.figshare.24617748.v1. We obtained this data by distributing an online questionnaire that we had compiled to respondents via social media, Instagram and WhatsApp.