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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Harpreet KaurSchool of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3043-9770View further author information
ORCID Icon,
Shruti ChoudharySchool of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, IndiaView further author information
,
Adarsh ManojSchool of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, IndiaView further author information
&
Muskan TyagiSchool of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, IndiaView further author information
Article: 2328391 | Received 17 Mar 2023, Accepted 28 Feb 2024, Published online: 22 Mar 2024

Figures & data

Figure 1. The influence of culture on behavior.

Source: Adler (1997).

Figure 1. The influence of culture on behavior.Source: Adler (1997).

Figure 2. Theory of planned behavior.

Source: Ajzen (Citation1991, p. 182).

Figure 2. Theory of planned behavior.Source: Ajzen (Citation1991, p. 182).

Figure 3. Conceptual integration of theory of planned behavior and schwartz value theory.

Source: Author (s) work.

Figure 3. Conceptual integration of theory of planned behavior and schwartz value theory.Source: Author (s) work.
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