https://orcid.org/0000-0002-7370-9323
Figures & data
Figure 1. The original TAM model (Davis, 1989).
Figure 2. Screening process of documents (Scopus database).
Figure 3. Flowchart of methods based on research approaches.
Figure 4. Publications by Year (2002–2022).
Table 1. Top 5 Journals in marketing and TAM research.
Figure 5. List of Top Authors in Marketing and TAM.
Figure 6. Publications by Country.
Figure 7. Publication by subject area.
Figure 8. Mapping on network visualization of co-occurrence Keywords of TAM.
Figure 9. Mapping overly time visualization of Keywords co-occurrence of TAM.
Figure 10. Word Cloud of Marketing Trends and TAM.
Table 2. Frequency distribution of words in Marketing and TAM.
Figure 11. The new developments in TAM prior research.
Supplemental material
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