The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

Figures & data

Figure 1. Consumer Information Processing System.

Source: Chestnut and Jacoby (1977).

Table 1. Demographic and business profiles.

No	Category	Sub-category	Frequencies	%
1	Gender	Male	350	90.7%
		Female	36	9.3%
2	Age	$\le$ 20 years	30	7.8%
		.> 20 - 30 years	228	59.1%
		> 30 - 40 years	106	27.5%
		> 40 - 50 years	20	5.2%
		> 50 years	2	0.5%
3	Position	Owner	145	37.6%
		Manager	61	15.8%
		Both the Owner and Manager	180	46.6%
4	Number of employees	$\le$ 5 employees	253	65.5%
		> 5 - 10 employees	77	19.9%
		>10 - 15 employees	25	6.5%
		>15 - 20 employees	10	2.6%
		>20 employees	21	5.4%
5	Number of cars	$\le$ 5 units	218	56.5%
		> 5 - 10 units	92	23.8%
		> 10 - 15 units	28	7.3%
		> 15 - 20 units	16	4.1%
		> 20 units	32	8.3%

Table 2. Validity and reliability tests.

Code	Item	BIW	PIN	PIC	SKG	Cronbach α
PCI1	Products made with meticulous workmanship			0.744		0.798
PCI2	Products are distributed worldwide			0.516
PCI3	Products need minimum repair.			0.729
PCI4	Products are long-lasting or durable.			0.819
PCI5	Good after-sales service			0.681
BIW1	Advanced	0.848				0.855
BIW2	Broad distribution	0.553
BIW3	Good value	0.685
BIW4	Safety	0.574
BIW6	Modern	0.821
BIW7	Interesting	0.694
SKG1	General warranty knowledge				0.836	0.859
SKG2	Warranty knowledge compared to peers.				0.799
PIN1	Looking to purchase the brand		0.807			0.894
PIN2	Willingness to recommend the brand		0.774
PIN3	Prioritize the brand		0.807
PIN4	Willingness to preorder the brand		0.778

Table 3. Internal consistency reliability, convergent and discriminant validity.

Construct	CR	AVE	Fornell-Larcker criterion			Heterotrait-monotrait
			Country image	Brand image	Purchase intentions	Correlation	HTMT ratio
Country Image	0.813	0.559	0.747			PCI $\leftrightarrow$ BIW	0.582
Brand Image	0.866	0.584	0.489	0.764		BIW $\leftrightarrow$ PIN	0.644
Purchase Intentions	0.905	0.761	0.504	0.580	0.873	PIN $\leftrightarrow$ PCI	0.595

Note: CR: composite reliability; AVE: average variance extracted; HTMT: heterotrait-monotrait; PCI: country image; BIW: brand image; PIN: purchase intentions.

Table 4. The effect of image constructs on purchase intentions (personal vs business).

Path	Personal			Business			Difference (Personal vs Business)
	β	t-Value	p-Value	β	t-Value	p-Value	β	p-Value
PCI→PIN	0.294	6.060	< 0.001	0.288	6.045	< 0.001	0.006	0.914
BIW→PIN	0.464	10.453	< 0.001	0.419	9.592	< 0.001	0.045	0.482

Note: BIW: brand image; PCI: country image; PIN: purchase intentions; SKG: subjective knowledge.

Table 5. The moderation effect of subjective warranty knowledge.

Personal use
Path	Low SKG			High SKG			Difference
	β	t-Value	p-Value	β	t-Value	p-Value	β	p-Value
PCI → PIN	0.016	0.162	0.872	0.367	6.662	< 0.001	−0.351	< 0.001
BIW→ PIN	0.570	8.337	< 0.001	0.382	6.984	< 0.001	0.189	0.036
Business Use
Path	Low SKG			High SKG			Difference
	β	t-value	p-value	β	t-value	p-value	β	p-value
PCI → PIN	0.059	0.553	0.580	0.345	6.299	< 0.001	−0.286	0.012
BIW→ PIN	0.450	6.371	< 0.001	0.369	6.917	< 0.001	0.081	0.349

Note: BIW: brand image; PCI: country image; PIN: purchase intentions; SKG: subjective knowledge.

Table 6. The moderation effect of objective warranty knowledge.

Personal use
Path	Low OKG			High OKG			Difference
	β	t-Value	p-Value	β	t-Value	p-Value	β	p-Value
PCI → PIN	0.317	3.805	< 0.001	0.287	4.889	< 0.001	0.030	0.763
BIW→ PIN	0.397	4.932	< 0.001	0.496	9.347	< 0.001	−0.099	0.302
Business use
Path	Low OKG			High OKG			Difference
	β	t-value	p-value	β	t-value	p-value	β	p-value
PCI → PIN	0.205	2.540	0.011	0.336	5.574	< 0.001	−0.132	0.194
BIW→ PIN	0.423	5.755	< 0.001	0.415	7.857	< 0.001	0.008	0.917

Note: BIW: brand image; PCI: country image; PIN: purchase intentions; OKG: objective knowledge.

Chestnut, R. W., & Jacoby, J. (1977). Consumer information processing: Emerging theory and findings. Graduate School of Business, Columbia University.

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Data availability statement

Data is available upon reasonable request.