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Marketing

Determinants of product upgrading in Seka Chekorsa District, Jimma Zone, Oromia Region, Ethiopia

, &
Article: 2333248 | Received 22 Mar 2023, Accepted 13 Mar 2024, Published online: 02 Apr 2024

Figures & data

Figure 1. Conceptual framework.

Figure 1. Conceptual framework.

Figure 2. Map of the study area.

Source: Adopted and manipulated from Ethiopian map.

Figure 2. Map of the study area.Source: Adopted and manipulated from Ethiopian map.

Table 1. Proportional distribution of sample households in each kebele.

Table 2. Summary of hypothesis and variables relationship.

Table 3. Household’s participation in product upgrading techniques.

Table 4. Comparison of socioeconomic characteristics of product upgrading participants and non-participants (for continuous explanatory variables).

Table 5. Comparison in demographic and institutional characteristics of product upgrading participant and non-participant (for dummy variables).

Table 6. Tomato variety adopted and their sources.

Table 7. Factors in favour of adopting improved seed.

Table 8. Sampled households’ participation in product upgrading combination.

Table 9. Overall fitness, probabilities and correlation matrix of the product upgrading techniques from the MVP model.

Table 10. Multivariate probit estimations for determinants of producer’s participation decision in product upgrading techniques.