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Marketing

A bibliometric review and content analysis of research trends in sensory marketing

ORCID Icon & ORCID Icon
Article: 2338879 | Received 18 Nov 2023, Accepted 30 Mar 2024, Published online: 09 Apr 2024

Figures & data

Figure 1. Systematic review methodology.

Figure 1. Systematic review methodology.

Figure 2. Number of publications per year in Sensory Marketing research since 1984.

Figure 2. Number of publications per year in Sensory Marketing research since 1984.

Table 1. Number of publications by category.

Table 2. Top 20 most productive journals.

Table 3. Top 10 most representative countries.

Figure 3. Bibliographic coupling network of countries.

Figure 3. Bibliographic coupling network of countries.

Table 4. Top 10 organizations.

Table 5. Top 10 documents by global citations.

Table 6. Top 10 keywords.

Figure 4. Network mapping of co-occurrences of author keywords.

Figure 4. Network mapping of co-occurrences of author keywords.

Figure 5. Overlay visualization of most frequent author keywords.

Figure 5. Overlay visualization of most frequent author keywords.

Table 7. Top 10 authors by publications.

Figure 6. Network mapping for co-authorship analysis.

Figure 6. Network mapping for co-authorship analysis.

Figure 7. Bibliographic coupling.

Figure 7. Bibliographic coupling.

Data availability statement

The data that support the findings of this study are openly available in Scopus at scopus.com.