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Marketing

Topic: assessing how the ‘no-jobs syndrome’ affects the purchasing and consumption patterns of locally manufactured products: a case study of tertiary students from Ghana and Sierra Leone

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Article: 2339382 | Received 05 May 2023, Accepted 29 Mar 2024, Published online: 08 May 2024

Figures & data

Figure 1. Perception of employment opportunities (males).

Figure 1. Perception of employment opportunities (males).

Figure 2. Perception of employment opportunities (females).

Figure 2. Perception of employment opportunities (females).

Figure 3. Job opportunities in the manufacturing sector (males).

Figure 3. Job opportunities in the manufacturing sector (males).

Figure 4. Job opportunities in the manufacturing sector (females).

Figure 4. Job opportunities in the manufacturing sector (females).

Figure 5. Purchase and consumption patterns (females).

Figure 5. Purchase and consumption patterns (females).

Figure 6. Purchase and consumption patterns (males).

Figure 6. Purchase and consumption patterns (males).

Figure 7. Factors they consider when purchasing (males).

Figure 7. Factors they consider when purchasing (males).

Figure 8. Factors they consider when purchasing (females).

Figure 8. Factors they consider when purchasing (females).

Table 1a. Reliability test.

Table 1b. Demographics.

Table 2. Are you aware that there are a lot of unemployed tertiary graduates on the streets of your location/country looking for jobs?

Table 8. ANOVA: two-factor without replication for H3a.

Table 9. ANOVA: two-factor without replication for H2a.

Table 6. How do you feel about it? (Gender).

Table 7. How do you feel about it? (national identity).

Table 3. Are you aware that the available job opportunities in your location/country are few? (national identity).

Table 4. Are you aware that the available job opportunities in your location/country are few? (gender).

Table 5. Are you aware that the available job opportunities in your location/country are few? (gender and national identity).

Table 10. ANOVA for H2b.

Table 11. ANOVA: two-factor without replication for H3b.

Table 12. Does the country of origin of the product you wish to buy come to mind when purchasing such products?

Table 13. What will compel or force you to purchase locally produced products? (gender and national identity).

Table 14. ANOVA testing on H3c.

Table 15. Testing ANOVA for H2c.

Table 16. Regression analysis.