Women’s health on social media: a corpus stylistic study of Pink October campaigns

Figures & data

Table 1. Leech and Short’s Style Markers Checklist.

1. Lexical categories	nouns, adjectives, verbs, and adverbs
2. Grammatical categories	Sentence types, sentence complexity, clause types, clause structure, noun phrases, verb phrases, other phrase types, word classes, and general
3. Figures of speech	Grammatical and lexical schemes, phonological schemes, and tropes
4. Context and cohesion	Context and cohesion

Figure 1. The Distribution of the Content Words in POC Corpus.

Figure 2. The Keyword in Context Tool of ‘October’.

Table 2. Wordlist of the Most Frequent Keywords.

NO	Rank	Frequency	Word
1.	2	578	Cancer
2.	5	512	Breast
3.	15	144	Awareness
4.	17	123	Pink
5.	38	55	Support
6.	40	53	Screening
7.	44	48	Risk
8.	46	47	October
9.	49	44	treatment
10.	55	39	Early
11.	59	34	Disease
12.	59	34	When
13.	68	31	Care
14.	74	28	Make
15.	81	26	Donate
16.	81	26	every
17.	85	25	Diagnosed
18.	85	25	Mammogram
19.	97	22	Do
20.	251	13	Reduce & decrease

Figure 3. The Keyword in Context Tool of ‘Awareness’.

Figure 4. The Keyword in Context Tool of ‘Mammogram’.

Figure 5. The Keyword in Context Tool of ‘Support’.

Figure 6. The Keyword in Context Tool of ‘Screening’.

Figure 7. The Keyword in Context Tool of ‘Risk’.

Figure 8. The Keyword in Context Tool of ‘Make’.

Figure 9. The Keyword in Context Tool of ‘Do’.

Figure 10. The Keyword in Context Tool of ‘Early’.

Figure 11. The Keyword in Context Tool of ‘every’.

Figure 12. Word cloud.